Marketing Leaders

• October 29, 2026

  CTO, Deep Dive, Executive Team, Marketing Leaders, Transformation and Operating Model, Transformation Leaders

  Satellites Are Coming for the Phone. Is This the Mobile Operators’ Kodak Moment?

  Satellites now hold spectrum and talk retail. Four futures show when mobile operators lose their role, not their network, and what to watch.

• October 27, 2026

  Best Practice, CIO, CTO, Executive Team, Go-To-Market, Marketing Leaders

  Vendors Sell the Parts. Buyers Are Left to Assemble the Value.

  Vendors that lead with products and features leave buyers to assemble the value. The customers whose outcomes need the most assembly walk away first.

• October 21, 2026

  AI and Intelligent Systems, CIO, CTO, Executive Team, Marketing Leaders, Point of View, Transformation and Operating Model, Transformation Leaders

  Your AI pilot did not fail on capability. It failed on the configuration around it.

  Four 2025–26 surveys agree: AI value is decided by the configuration around the model, not the model. What that means for enterprises and vendors.

• October 21, 2026

  Executive Team, Marketing Leaders, Go-To-Market, Counterpoint

  GTM leaders are asking seven questions. Underneath, it is one, and it is not about AI.

  Seven questions GTM leaders asked in 2026 are one shift: the buyer’s view now forms off your property, and the budget follows what you can still see.

• October 20, 2026

  Marketing Leaders, Point of View, Go-To-Market

  Analysts Multiply a Vendor’s Story. Most Vendors Bring Them In Too Late.

  Where analysts sway buying, one analyst’s view of a vendor reaches many buyers. That is why analysts belong at the start of GTM.