customer experience

• October 27, 2026

  Best Practice, CIO, CTO, Executive Team, Go-To-Market, Marketing Leaders

  Vendors Sell the Parts. Buyers Are Left to Assemble the Value.

  Vendors that lead with products and features leave buyers to assemble the value. The customers whose outcomes need the most assembly walk away first.

• October 20, 2026

  Executive Team, Marketing Leaders, Go-To-Market, Counterpoint

  Going Vertical Is the Right Call. Three Fallacies Cut It Off From the Buyer’s Problem.

  Going vertical delivers value when it ties the buyer’s immediate challenge to the outcome the solution must deliver. Three common beliefs break that tie.

• September 3, 2024

  CTO, Deep Dive, Executive Team, Marketing Leaders, Go-To-Market, Start here: Executive Team, Start here: Marketing Leaders, Transformation and Operating Model

  Outside-In Is an Operating Model, Not a Slogan

  Most enterprises say they are customer-centric. Far fewer are organized that way. An outside-in view, where customer expectations, competitive dynamics and market trends shape decisions ahead of internal…

• August 27, 2024

  AI and Intelligent Systems, CIO, Counterpoint, Marketing Leaders, Telecom and Hi-tech

  Unlocking New Revenue Streams with Generative AI in Business Support Systems (BSS) for Telecommunications

  Generative AI technologies offer opportunities for telecom companies to enhance customer interactions, billing, and service delivery. These AI-driven solutions can create new revenue streams and improve operational efficiency.…