metrics

• October 21, 2026

  Executive Team, Marketing Leaders, Go-To-Market, Counterpoint

  GTM leaders are asking seven questions. Underneath, it is one, and it is not about AI.

  Seven questions GTM leaders asked in 2026 are one shift: the buyer’s view now forms off your property, and the budget follows what you can still see.

• October 20, 2026

  Best Practice, CIO, Transformation and Operating Model, Transformation Leaders

  A Change Scales Only as Far as Its Least-Moved Facet

  A change scales only as far as its least-moved facet. A joint check by the Transformation Leader and the CIO at every gate shows which facet that is.

• September 3, 2024

  CTO, Deep Dive, Executive Team, Marketing Leaders, Go-To-Market, Start here: Executive Team, Start here: Marketing Leaders, Transformation and Operating Model

  Outside-In Is an Operating Model, Not a Slogan

  Most enterprises say they are customer-centric. Far fewer are organized that way. An outside-in view, where customer expectations, competitive dynamics and market trends shape decisions ahead of internal…

• August 30, 2024

  CIO, Point of View, Transformation and Operating Model, Transformation Leaders

  Is IT Ready for Change Because of the CIO, or Because of How It Is Set Up?

  Leadership style gets the credit when IT adapts. The evidence points to what leaders put in place across six facets of the organization.

• August 26, 2024

  CIO, CTO, Point of View, Start here: CIO, Start here: CTO, Strategy and Vision

  Technology Value Is Not Self-Evident: It Has to Be Translated for Each Audience That Decides

  Technology investments rarely fail to get support because the technology is weak. They fail because their value is described in the wrong terms for the people who decide.…